For BKT the presence at FIMA 2020 was a huge success, having been an excellent opportunity to launch the V FLEXA in the Iberian Peninsula, the new flotation tire with VF technology, and also to show its top range, with emphasis on the V FLECT.
It was for us and BKT a great opportunity, where we had the opportunity to receive excellent feedback about the behavior of our tires in the Iberian market, transmitted directly by its main users, the farmers.
It was very gratifying to hear that BKT tires have excellent performance compared to the best players on the market, with a great focus on their higher performance per hour of work.
Our stand was one of the most visited in the entire fair, highlighting the free style show with a soccer ball starring Iya Traoré.
In addition, BKT’s partnership with La Liga Española and the presence of its ambassador Fernando Morientes was another of the highlights, where it offered those present autographed BKT balls, which contributed to the even greater promotion of the BKT brand.
BKT’s social responsibility was present, once again, with the action of collecting funds for AECC – Asociación Española contra el Cáncer – in exchange for a donation, a ball was offered. At the end of this initiative, we obtained a fantastic donation to this Spanish association in the amount of € 7,000.