Having customers and employees passionate about a brand is the best compliment we can receive.

José António Pereira, a convinced Alentejo inhabitant, idealized the creation of a song to honor BKT, the brand of agricultural tires which he works every day in his Alentejo, Portugal.

Alentejo is the agricultural area of Portugal par excellence where BKT is the outstanding brand.

Portugal has, in its cultural heritage, a very genuine musical expression, unique in the world, the “Cante Alentejano” (Alentejo Song), now recognised as Intangible Cultural Heritage of Humanity by UNESCO.

Sung in choir and without any use of musical instruments, by groups of men, the “Cante Alentejano” is a popular manifestation which is a feature of several municipalities in the district of Beja.

With a group of friends, singers from Alentejo, created a song that overpower our portugality and a very special brand. It is from the heart that the best creations emerge!

We thank everyone who made this moment happen, which is a huge pride for S. José Pneus!

Argument: José António Pereira
Lyrics: Romão Janeiro
Music: Paulo Ribeiro